LatinWorks Launches ‘El Danzón de Premios’ de Mission Foods.

LatinWorks Marketing announced the launch of a special promotion for Mission Foods. The Austin agency has created Mission’s “El Danzón de Premios” promotion that launched nationwide this month for Mission and Guerrero brand tostadas.

Beginning February 3, 2003 through May 30, 2003, consumers will be invited to buy specially- marked packages of Mission or Guerrero Tostadas to find an instant-win game piece inside each package. Over 2,000,000 consumers will have the chance to win the grand prize of a family vacation for four to tropical Veracruz, Mexico. The second prize is a 12-pack cooler bag and third prize is a custom Mexican danzón music CD.

“We are excited to partner with LatinWorks and look forward to the success of the ‘El Danzón de Premios’ promotion,” said Porfirio Rodriguez, Brand Manager, Guerrero. “Mission and Guerrero are looking forward to a rewarding relationship with this innovative creative shop.”

LatinWorks has already begun executing this promotion to drive sales and celebrate the great new taste of Mission and Guerrero Tostadas in markets including Texas, California, Georgia, Phoenix, Denver and more.

“We are excited to help kick-off this and many more promotions for Mission Foods,” said Manny Flores, CEO and managing partner of LatinWorks. “We believe in their high quality products and are anxious to take great promotions to the consumer.”

This is the first promotion LatinWorks will be handling from start to finish for Mission Foods. The agency is charged with concept development, creative production of POS, in-store displays, game pieces, sales force materials, and prize selection, as well as prize fulfillment.