LatinWorks announced the launch of nTrigue, a new strategic business unit designed to expand upon the firm’s media planning and buying operations. nTrigue is set to begin operations on April 15th, 2014.
The independent unit will allow the agency to broaden its client base by expanding beyond that of LatinWorks’ creative development. With an emphasis solely on media buying/planning, nTrigue will provide a wider range of services to meet client demand.
“nTrigue will help clients navigate today’s changing media landscape and invest their budgets more effectively, while at the same time becoming a key resource for many of our partner agencies within the Omnicom network,” stated LatinWorks co-founder and CEO Manny Flores. “The creation of nTrigue is a win-win for all key stakeholders based on our growing expertise in communications planning across all ethnicities. Even better is that our ‘big agency’ talent, tools and resources are complemented with small agency nimbleness”.
nTrigue will be spearheaded by Keisha Andrews-Rangel, in the role of Managing Director. Rangel joined LatinWorks in 2004 and has served as Vice President of Media Strategy. Prior to joining LatinWorks, she gained Media experience at Starcom Worldwide in Chicago.