Latinworks named Creative Agency for Jamba Juice

LatinWorks has been selected as the creative agency for Jamba Juice Company.

As the newly appointed creative agency partner for the Jamba Juice Company, LatinWorks will direct the total market campaign development as the company increases and emphasizes its Whole Food Blending and Juicing product portfolio and leadership. The primary task for the agency is to develop a nationwide cross-cultural campaign that expands upon the success and popularity of the West Coast-based brand to markets throughout the country.

“LatinWorks is excited to develop work that will demonstrate a very broad geographic and cultural reach,” stated Sergio Alcocer, LatinWorks’ President and Chief Creative Officer. “We are extremely proud to partner with such a forward-looking company like Jamba Juice.”

In developing the campaign, LatinWorks will highlight Jamba Juice’s status in the health and wellness industry and the cultural shift towards embracing a healthy lifestyle. Its efforts will emphasize and build upon Jamba Juice’s mission to inspire and simplify healthy living. The company’s products are about empowering consumers to make better decisions regarding their overall health as well as eating habits, and the campaign will reflect that.

“We are thrilled about the passion and energy that we see from the LatinWorks team,” celebrated Jamba Juice SVP and Chief Brand Officer Julie S. Washington. “And we look forward to unleashing their creativity on our business.”