LatinWorks has been selected to develop the advertising launch campaign for Aio Wireless, a new, no-annual contract wireless provider, offering a first-class wireless experience at a value price. Following a competitive pitch earlier this year, LatinWorks was awarded the business which involves the design, planning and placement of a multi-channel campaign.
“Aio really is a new way to wireless, and we wanted a campaign that reflected the uncomplicated personality of the brand with a very clear message,” said Sergio Alcocer, LatinWorks President and Chief Creative Officer. “What’s revolutionary about this work is the company itself and we wanted to capture the delightful simplicity of this new brand in an approachable and appealing way,” he added.
“When looking for a team to lead our advertising effort, LatinWorks’ broad experience, creativity and diversity spoke to the core pillars of our brand – innovative, straightforward, contemporary – and knew they would be able to deliver an impactful campaign that communicates with our audience,” said Cindy Matthews, Aio’s Director of Advertising.
LatinWorks’ advertising spots – which include television, radio, out-of-home and digital placements – were unveiled last week in Houston, Jacksonville, Orlando and Tampa, and will roll out as Aio launches in additional markets throughout the U.S. over the next year.