Latinx Awareness Has Doubled Among U.S. Hispanics Since 2019, but Only 4% Use It [REPORT]

In the long-running debates about which terms to use to describe the U.S. population with roots in Latin America and Spain, “Latinx” has emerged as a gender-neutral alternative to Hispanic and Latino, the two most popular pan-ethnic terms used today.

After years of public use by celebrities, leaders, media, academics and others, awareness of Latinx has grown among U.S. Latinos.1 Nearly half (47%) say they have heard of Latinx, up from 23% who said the same in 2019. Notably, awareness of Latinx has grown across nearly all major demographic subgroups of U.S. Latinos.

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