LattimerMoffitt Communications Launches ¡Oye!.

LattimerMoffitt Communications (LMC) announced the launch of ¡Oye!, the Latino division of its full-service advertising agency. ¡Oye!, in collaboration with Mayi Sanchez, will provide culturally relevant marketing communications services for clients with opportunities in the growing Latino market. With years of experience creating Latino print, radio and television campaigns, LattimerMoffitt Communications is expanding its expertise in response to the growth of the Latino population in the Southeast.

Mayi Sanchez, a twenty-year veteran in marketing to Latinos, has worked with LattimerMoffitt Communications for the past three years on the development of Latino ad campaigns for Georgia Power and Southern Company. In addition, she has held positions with some of the most prominent global advertising agencies in the world including Y&R Bravo Group, J. Walter Thompson Hispania and Y&R Mexico. Sanchez has worked on campaigns targeting Latinos for American Express, AT&T, General Foods, Sears, Bank of America and Ford Motor Company among others.

“¡Oye! is an exciting venture for LattimerMoffitt Communications,” said Sarah Lattimer, Partner. “Although we have always specialized in multicultural marketing, ¡Oye! allows us to place greater emphasis on Latinos and to educate our clients on the values, motivations, aspirations and lifestyles of this burgeoning market.”