LATV adds New York, Chicago and Dallas.
March 30, 2008
LATV announced a distribution partnership with Tribune Broadcasting, bringing major stations in New York, Chicago and Dallas into its affiliate fold. The addition of the number-one, number-three and number-six designated market areas (DMA) places LATV in front of nine million additional television households. This brings the total number of households reached to 32 million in the United
States and Puerto Rico. It also places the network in nine of the top 10 Hispanic television markets and six of the top DMAs.
“In less than one year, LATV’s affiliate roster has jumped from five stations to 33 across the nation. Now, the Tribune deal offers us distribution in three of the most sought-after television markets in the country,” said Howard Bolter, LATV president and COO. “Tribune had many emerging network options available to put on their digital multicast spectrum and chose LATV, validating our rapid and successful rise in the TV landscape. They are a first-class media company and we look forward to working with them as partners.”
In addition to the Tribune Broadcasting stations, LATV most recently announced the affiliation of San Francisco-Oakland-San Jose (KTVU-TV, FOX), a Cox-owned station, and Jacksonville, FL (WJXT, independent), LATV’s fifth Post-Newsweek affiliate.
