LATV Networks acquires American Latino TV.
December 22, 2007
LATV Networks, LLC (LATV) announced that it has acquired American Latino TV (ALTV), the syndication and production company for English-language television shows created for bicultural/bilingual U.S. Latinos. The multi-million dollar agreement includes numerous award-winning broadcast syndicated properties such as the weeklies American Latino TV and LatiNation, ALTV’s substantial library of video content as well as the New York City-based production, sales and marketing office. In addition, the deal marks LATV’s entry into broadcast syndication.
“LATV and American Latino TV have both been at the forefront of shaping the bi-cultural programming marketplace by delivering unique, compelling programming to an ever-growing audience. The synergies between the two
companies made it a natural acquisition for LATV as we continue with our mission of reaching today’s Hispanic youth market,” said Howard Bolter, LATV President and COO. “This deal will greatly enhance our distribution relationships, complement our programming strategy and increase our viewership domestically and internationally.”
As a consultant for LATV, former ALTV President and Executive Producer Robert Rose, will continue as Executive Producer of the ALTV weeklies, as well as overseeing LATV’s broadcast syndication arm. ALTV Supervising
Producer Renzo Devia will also join LATV as a consultant. Adds Mr. Bolter, “Both Robert and Renzo bring a fresh perspective to LATV and we are thrilled to have them as part of the family.”
“With ALTV joining LATV, the company’s consolidated programming assets and its extensive web strategy give advertisers a unique ability to combine the reach of established broadcast syndication with the frequency of a
rapidly-growing digital broadcast network,” said Mr. Rose. “It is a win across the board for our affiliates, advertisers, staffers and most importantly, our audience.”