LATV strikes Digital Multicast Agreement with Entravision.

LATV Network announced today a 10-market affiliation agreement with EntravisionCommunications Corporation to broadcast the national network.

This latest deal will place LATV in a total of 26 U.S. markets, less than 30 days since its nationwide launch.

Entravision will broadcast the LATV Network 24/7 via digital multicast in the following markets: Albuquerque-Santa Fe, New Mexico; Boston, Massachusetts; Corpus Christi, Texas; Denver-Boulder, Colorado; Hartford-New Haven, Connecticut; Laredo, Texas; Monterey-Salinas-Santa Cruz, California; Santa Barbara-Santa Maria-San Luis Obispo, California; Tampa-St. Petersburg (Sarasota), Florida; and Washington, D.C., with additional markets to be added during the term of the agreement.

“Partnering with Entravision is a milestone for LATV. They own one of the most important television station groups in the country and are a powerhouse in Hispanic media with additional nationwide properties in radio and outdoor. By affiliating with an experienced broadcaster such as Entravision, we are joining forces with an established and successful company that knows how to talk to our young audience,” said Danny Crowe, president, LATV. “This agreement signifies that our multicast strategy is resonating with broadcasters and it is pivotal in cementing LATV as the network of choice for young Hispanic Americans.”

“Our affiliation agreement with LATV allows us to utilize our television stations’ digital spectrum to broaden the entertainment and content offerings we provide to U.S. Hispanics,” said Philip C. Wilkinson, President and Chief Operating Officer of Entravision. “We look forward to working with our new partner as we utilize our strategic television asset footprint to meet the growing demand for new Spanish-language content.”