Laura Marella joins GlobalHue as Vice Chairman.

GlobalHue announced that Laura Marella will join the company as a Vice Chairman. She will oversee and direct the Hispanic marketing services for all of GlobalHue Latino’s clients. In this capacity, she will also lead intra-agency initiatives and cross-discipline integration.

“As a well-respected veteran in the industry, Laura brings some new heat to the Hispanic side of our business that complements our other recent appointments and our future plans to name a president of GlobalHue Latino,” said Don Coleman, Chairman and CEO of GlobalHue. “Strategically, to remain the leader in Hispanic marketing, it is vital to align our vision, resources, talent and expertise – make necessary adjustments – to meet and surpass all of our clients’ expectations.”

Marella follows the appointments of Tony Hidalgo as the new Senior Vice President/Executive Creative Director, Nelson Garcia as Senior Vice President/Executive Media Director, and the move of Liz Silvi to Senior Vice President/Group Account Director for GlobalHue Latino.

“GlobalHue Latino is uniquely positioned to take Hispanic marketing communications to a new level,” said Marella. “The bench strength across marketing disciplines has already driven impressive organic and new client growth. I look forward to helping to channel and leverage the agency’s assets toward a new paradigm in Hispanic marketing communications.”