LAY’S Teams Up with Lionel Messi for Reveal of New Soccer Rally Cry: ‘Oh-Lay’s, Oh-Lay’s, Oh-Lay’s, Oh-Lay’s’

Soccer season is in full swing and fans around the country are getting together to enjoy games, LAY’S potato chips in hand, singing the beloved “Olé” chant after every goal. Now, the iconic potato chip brand is giving fans a few extra reasons to cheer this season with help from none other than the soccer G.O.A.T, Lionel Messi, in a way only he and Lay’s can. Together, the two global icons invite fans to embrace a new rally cry – “Oh-Lay’s” – with the debut of a catchy new campaign and the launch of exclusive, collectible-worthy Lay’s bags to mark Messi’s first chip shot goal this year.

Limited-Edition Lay’s x Messi Chip Bags

To get consumers in on the action, America’s favorite potato chip brand is celebrating an “Oh-Lay’s” anthem-worthy soccer moment that has ‘chip’ in its name – the “chip shot” goal.

Within 48 hours of Messi scoring his first chip shot goal of the season, Lay’s will kick off the social media sweepstakes. To enter, consumers can follow @lays on Instagram, TikTok or X, like the post announcing Messi has scored a chip shot goal, and join the “Oh-Lay’s” chant by commenting the hashtags #OHLAYS and #Sweepstakes. For more information and official rules, see here.

“When it comes to the perfect blend of skill and flavor, few can match the iconic taste of Lay’s chips or the mastery of Messi on the field, so we knew we had to bring the chip icons together to recognize their greatness,” said Tina Mahal, senior vice president of marketing, PepsiCo Foods North America. “With the introduction of ‘Oh-Lay’s,’ we’re thrilled to continue our commitment to spark moments of joy for soccer fans everywhere, reminding them that there’s no better snack for watching soccer than Lay’s potato chips.”

Lay’s Summer of Soccer
The new “Oh-Lay’s” commercial will continue airing on television throughout Leagues Cup this summer as Lay’s joins other Frito-Lay brands as the 2024 tournament’s official sponsor of snacks.