Le Prestamos @ GrupoGómez Publicidad.

Le Prestamos, a commercial and mortgage lender, has placed its advertising account at Los Angeles-based GrupoGómez Publicidad.

Le Prestamos is a loan origination company dedicated to the Hispanic business, property, and homeowner. Working with clients who have situations that traditional lenders, Le Prestamos acts to advise those seeking from $100,000 to $2 million in secured loans. “Most people do not understand the financing system, and much less in the Hispanic sector,” states Eric Lesin, founder of Le Prestamos. “Many people think that they need to be wealthy to have a financial advisor. The difference is that we can look at individual situations and find creative solutions where traditional banking relationships do not,” he adds.

The assignment for GrupoGómez Publicidad will be to develop initial print ads to establish the Le Prestamos brand and then expand the activity to other media that will target Hispanic businesses and individuals with special financing needs. “We are excited about this opportunity as we are experienced in marketing services for financial institutions,” states J. Alex Gómez, President & Chief Idea Officer at GrupoGómez Publicidad. “The services that Le Prestamos offers will provide hope for those who may have been turned down by a traditional banking relationship. Also, Hispanic-owned businesses in the Southern California region will feel more comfortable dealing with Le Prestamos as they are culturally aware of the sensitivities they must deal with,” he adds.