Lee Maicon joins Winglatino as VP/Head of Strategy.
October 10, 2008
Alain Groenendaal, President and CEO of Winglatino announced that Lee Maicon has joined the agency as Vice President, Head of Strategy, effective immediately. The appointment is the first senior hire Mr. Groenendaal has made since his arrival in August.
Lee Maicon will oversee all of Winglatino’s strategic planning capabilities and be part of the agency’s leadership team along with the Chief Creative Officer Gustavo Asman.
“Lee has a great track record as an innovator in strategic planning and brand dialogue across the global, Hispanic and general markets. It’s unusual to find someone with his unique level and combination of experience in both traditional and non-traditional media and communications disciplines,” Alain Groenendaal said. “He will play a key role in upping our ability to deliver deep culturally rich, bicultural and bilingual brand and communications ideas across the multi-channel spectrum. On top of everything else, he’s really fun to work with.”
“I am delighted to join Alain and Gustavo at Winglatino. We share a vision of agencies as hotbeds of ideas that can go far beyond advertising. I look forward to bringing a new voice to the dynamic and diverse US Hispanic market,” Lee Maicon said.
