Legend Of The Spurs @ Creative Civilization.
July 26, 2002
With a new arena and a legendary history, the San Antonio Spurs are teamed up with Creative Civilization for the creation and launch of “The Legend Continues” advertising campaign for the 2002-2003 season.
Beginning in late August, fans will be introduced to the campaign that focuses on the emotional bond of Spurs’ legendary players with San Antonio’s fans who are passionate about their team.
Recently, agency CEO Al Aguilar interviewed Spurs’ legends George Gervin, David Robinson and Tim Duncan, one-on-one, to create “The Legend Continues” television ads. The three legendary Spurs were filmed in front of a blue screen. Historical footage of the team was then edited to play behind them. Since their introduction to the National Basketball Association (NBA) 30 years ago, the Spurs have played in the Hemisfair Arena, the Alamodome and now their move into the new SBC Center. In addition to the excitement of the SBC Center, this season will also mark the historic last playing year for legendary player, David Robinson.
Spurs’ fans can look for “The Legend Continues” on television, radio, print and billboards across South Texas.
