Leo Burnett sweeps Radio Lions.
May 24, 2010
Leo Burnett won Gold Lions for Radio, Media and Outdoor at Cannes Lions 2010 Festival. The agency network offices earned seven more Lions, including three more Gold Lions in the Radio Category.
Leo Burnett Bogota’s campaign titled “Helicopter / Ambulance / Operation” for Colombian Red Cross picked up a Gold Lion in the category. Radio jury President Paul Lavoie praised it as the effort that stood out above all entries, though because the client was a charitable organization, it was ineligible for the top prize. As such, no Grand Prix was awarded.
A radio spot entitled “Battle” was created for P&G’s Bounty paper towel by Lapiz Chicago, Leo Burnett’s Hispanic-focused agency.
