Levenson & Hill & Legion Advertising Form Partnership.

Levenson & Hill and Legion Advertising have formed a new partnership to tap into the ever-growing Hispanic market in the Southwest and throughout the nation.

The partnership will be serving Bimbo Bakeries.

“Anyone who fails to take the Hispanic community into consideration when developing marketing plans simply isn’t keeping up with what’s happening today,” said Barbara Levenson, President and CEO of Levenson & Hill. “We have been practicing integrated marketing, supporting some of our existing and past clients, but we never had a partner of the caliber, depth, strategic breadth and strength of Legion Advertising, nor have we had their roster of clients before. We are very excited about the possibilities.”

Eric Leon, a native of Mexico who is senior partner, general manager and founder of Legion Advertising, said, “The partnership will give our agency an important added ingredient when pursuing prospective clients. We will have a full array of services and the particular strength in media and research that Levenson & Hill brings to this association. The size, prestige and client roster of Levenson & Hill also are of tremendous value to us as we continue our growth in this very competitive marketplace.”

In the past, Legion Advertising handled only the creative side of marketing and advertising campaigns for Bimbo and left media planning and placement of advertising to another company.

“Media, marketing and creative under one roof provides a real advantage,” Leon said. “We think this alliance will open doors and create a lot of opportunities for new business, and with the added advantage of being geographically close to Bimbo so that all key elements are in the same city, we’ll have better coordination and a more rapid response.”