Levitan & Palencia…. launches.

Aida Levitan, Ph.D. has launched a below-the-line marketing firm with Javier Perez-Palencia, a Miami-based marketing consultant. The agency will be based in Miami and will provide strategic brand identity analysis, public relations, promotions, event marketing, e-marketing and direct mail services for the South Florida and U.S. Hispanic market.

“We have decided to concentrate on below-the-line marketing, rather than on advertising,” said Aida Levitan. “Whereas there are numerous Hispanic-owned advertising agencies in the U.S., not many offer the full-gamut of below-the-line marketing services, which are crucial to building a brand in the Hispanic market.”

Levitan & Palencia already has prestigious Spanish clients, such as IFB, a bank owned by the Fierro Group of Spain; BTS Communications (a telecommunications company); and AGM Asesores, a legal and investment firm based in Spain and Coral Gables, Florida. The firm has also provided consulting services to The Tribune Company’s Hoy newspaper and to clients in the entertainment industry.

”Many Spanish companies are interested in Miami as a strategic location for entering the U.S., as well as Latin America,” said Pérez-Palencia, the vice president and chief operating officer said, “I am very excited about our new venture with Aida and know that we will be successful in attracting not only Spanish clients but also national companies interested in the U.S. Hispanic market.”