LGD Latino opens in Miami.

Len Dugow, President & Chief Creative Officer of acclaimed advertising agency LGD Communications announces the opening of LGD Latino, a new division focused on expanding the agency’s established expertise in hospitality, tourism and real estate advertising into Latino markets.

LGD Latino is headed by Rafael Torres, General Manager. Mr. Torres, a 20 plus year industry expert has been the top consultant to Latino ad agencies, media companies and global brands since the 2006 sale of his Hispanic ad agency, SCR Marketing. Mr. Torres states, “When I started SCR Marketing in 1996, we were the first to provide online marketing targeting the US Hispanic community to major clients such as Apple Computers, Panasonic and Estee Lauder, among others. Since then, online marketing has greatly evolved and now social media has become an integral and essential component of the interactive mix.”

Mr. Torres was drawn to LGD for its prowess in Social Media. “They have designed algorithms and created proprietary CMS tools to drive and track thousands of unique visitors, virally, to their clients’ websites–all the way through conversion,” he elaborates. “It is the only marketing communications company that I found that has converted social media from a novelty (that all businesses think they should be in) to a results-oriented marketing machine.”