Liberman Broadcasting’s La Ranchera makes The Switchto FM – – KWIZ-FM 96.7

Following its recent sale of KHJ 930AM, Liberman Broadcasting Inc. has moved its top-rated La Ranchera format to the FM band. The new home for the format is KWIZ-FM 96.7.

“For over two decades the La Ranchera brand has entertained L.A.’s huge Mexican listenership as the leading AM station in the market with great music, great on-air personalities and a winning format. It was essential that we continue to bring this heritage brand to the market, and we are thrilled to announce its new FM band home,” said Eddie Leon, Vice President of Programming for Liberman Broadcasting.

La Ranchera’s on-air team features Hugo Armando (5-10am); Ruben Miranda (10am-3pm); Alberto Murillo (3-7pm); and Lupita Warios, who continues to handle nights from 7pm-12midnight. Liberman Broadcasting will launch a marketing campaign to support La Ranchera’s move to FM, beginning with spots on Estrella TV KRCA-TV 62, then followed by a local print campaign together with a range of other promotional initiatives.