Liberty Tax Service expands its Hispanic education initiative for 2011.

Liberty Tax Service announced that its Hispanic community initiative, “Una Familia Sin Fronteras” (A Family Without Boundaries), is expanding to cover 29 major Hispanic markets (DMAs) in 2011. Additionally, as yet another extension of its multi-faceted Hispanic initiative, Liberty Tax Service has introduced Doña Libertad (Lady Liberty), an easily-accessible, trustworthy financial information advisor and resource for the Hispanic community.

From January through April, Liberty Tax Service is sponsoring and hosting live weekly 30-minute Spanish-language radio programs nationwide that provide listeners with wide-ranging education and advice about the US tax system, including the importance of paying US income tax, as well as the benefits and application process for ITIN‚s (tax ID‚s) for non-resident taxpayers and all members of their families. The radio show is interactive and provides a convenient way for Spanish-speaking listeners to call in, ask questions on the air and get reliable advice about the tax process and their obligations in their own language. The shows are already proving to be of great interest to listeners. In only three weeks, over 950 calls had been received from consumers with all sorts of financial questions, allowing Liberty Tax to help clarify doubts and resolve issues for listeners throughout the country. All programs are hosted by bilingual tax professionals from local Liberty Tax Service offices, certified with Liberty‚s Hispanic Services Seal of Excellence, indicating they have acquired the appropriate Hispanic-specific tax and culture training for competency in communication and performance in Hispanic communities. Only certified offices are allowed to participate in the Una Familia Sin Fronteras corporate Hispanic initiative.

Additionally, through a series of PSAs and guest appearances on these radio shows, Liberty Tax Service is providing local and national nonprofit organizations with free airtime to provide valuable health and service information to the Hispanic community. The partnerships with these various community organizations seek to improve the lives of Hispanic community members via FREE education on key issues and topics, family and individual support programs, and community-building programs.