The Licensed Kids’ Personal Care market is poised for new and innovative products.

A study from Packaged Facts, Market Trend: Licensed Kids’ Personal Care Products Market, estimates the U.S. market for kids’ licensed personal care products at $293 million in 2007. Despite a 39% drop from the 2006 level of $477 million, there are bright spots in the industry that will lead to a rebound.

The kid’s personal care market is vast in scope, spanning everything from adhesive strips to shampoo to lip gloss developed for children age 3 to 11. The market for licensed products is smaller and more specialized, but with vast possibilities for innovation, branding and marketing outreach. For example, given the stricter regulations on the marketing and licensing of kids’ foods and beverages, marketers can promote kid-friendly licensed personal care products as good clean fun and a healthy alternative to sugary treats.

“Additional factors to growth include a larger customer base due to an increasing kid’s population, kids who are controlling more of their own purchases and kids who are maturing faster than previous generations and are open to a wider range of personal care categories,” comments Tatjana Meerman, the Publisher of Packaged Facts.

Packaged Facts predicts that marketers will expand on current battery-based offerings such as the Turbo Tunes Toothbrush from Hasbro with new technologies such as bubble makers with gel inserts, massaging scrubbers that play music and shower head attachments that combine color, fragrance and flashing lights.

For more information at http://www.packagedfacts.com