Telemundo Media announced the appointment of Gregg Liebman to Senior Vice President of Advertising Sales Insights & Strategy, effective immediately. Liebman will report to Doug Darfield, Executive Vice President of Research and Strategic Insights, Telemundo Media, and will be based in New York.
In this role, Liebman will be responsible for directing research teams producing strategic sales insights and collateral materials for the Telemundo Network, mun2 Cable Network, and Telemundo Digital Sales. He will partner with Darfield and Jacqueline Hernández, Chief Operating Officer, Telemundo Media, in leveraging consumer insights and case studies to articulate to the marketplace brand value propositions for advertisers across all Telemundo properties.
“Gregg’s industry expertise provides him with a unique long-term perspective on the marketplace and the latest research trends,” said Darfield. “His vast experience on both the agency and network side will be a great addition to our team and will help us showcase the value of our portfolio to serve the evolving needs of our clients and partners with the latest industry and consumer insights and research.”
Previously, Liebman served as Senior Vice President, Advertising Sales and Sports Research at Turner Broadcasting from 2004 to 2012. In this role, he led all advertising sales and sports research for the Turner linear and digital properties and was responsible for the upfront strategy and marketplace positioning.
Prior to his post at Turner Broadcasting, Liebman served as Senior Vice President, Director of Strategic Resources at Zenith Optimedia from 2000 to 2004. He provided strategic insight and research to Zenithmedia, Optimedia, Saatchi and Saatchi and Team One. Additionally, he was the developer of proprietary ZOOM Tools and research studies, which were a key competitive advantage for the agency.
In 2000, Liebman was the USA Media Research Director at Doubleclick Media, where he managed the research department that supplied more than 300 employees with marketplace intelligence. Libeman also analyzed industry trends for the eight vertical networks sold by DoubleClick Media, including automotive, business, ecommerce, email, entertainment and youth, technology, travel, women and health.
Liebman was a Partner, Media Research Director at J. Walter Thompson from 1998 to 2000, where he developed media analysis and research projects for JWT clients. Since 1995, he had served as Manager, Advertising Sales Research for Nickelodeon/Nick at Nite. He began his career in 1992 as a Senior Research Analyst, National Broadcast Group at TN Media.