Lifetime TV To Target Hispanics.

Lifetime Television is reaching out to Hispanic female viewers with its inaugural Hispanic Media Campaign featuring Lifetime’s Sunday Night Dramas, “The Division,” Strong Medicine,” and “For the People,” and they are utilizing the production services of Airmasters Entertainment(AE) a boutique agency specializing in the Hispanic Market.

Both AE and Lifetime agreed that the comprehensive campaign, emcompassing broadcast and cable television, radio and print, should highlight the Latino talent from the series and storylines focusing on issues relevant to Hispanic women and their families. Print ads and billboards in Spanish featured stars such as A Martinez and Cecilia Suárez from “For the People.” Storylines explored relevant issues such as unwanted pregnancies, domestic violence and cultural assimilation.