Lima to lead Lagrant Communications Hispanic Practice

Lagrant Communications announced, Senior Counselor Paulo P. Lima, Ph.D., has been appointed to lead the firm’s Hispanic Practice as Vice President, Managing Director. As head of the Hispanic Practice, Dr. Lima will be responsible for new business development, overall strategic direction and day-to-day management.

For the past 10 years, Dr. Lima has served on the agency’s senior leadership team where he has provided strategic and creative counsel, community and media relations and research for such Hispanic Practice clients, Harley-Davidson Motor Company, Zimmer, L.A. Care Health Plan, Community Health Councils, Robert Wood Johnson Foundation (RWJF), and The Foundation of Health Coverage Education, among others.

“I could not be more ecstatic about Paulo’s new role at the agency,” said Mr. Kim L. Hunter, CEO of Lagrant Communications. “As one of our senior staff, Dr. Lima has continuously delivered results. He has a great reputation and understanding of the total Hispanic consumer market, which has leveraged much of our clients successful campaigns.”

Prior to working for Lagrant Communications, Dr. Lima spent 12 years in the travel and tourism industry.