LISTA hires The Sánchez Ricardo Agency.

Latinos in Information Sciences and Technology Association (LISTA) appointed The Sánchez Ricardo Agency, a D.C.-based communications firm to lead media relations efforts for its Emerging Technology Leadership Summit and National Latino Technology Achievers Awards (www.nltaa.org) scheduled for December 8, 2009 in New York at the Marriot Marquis.

The Emerging Technology Leadership Summit will bring forward respected thought leaders in the field of science and technology for a daylong conference focused on providing small business owners, technology professionals, analysts and executives alike with intensive information on the changing tides of technology. The Summit will conclude with the National Latino Technology and Achiever Awards honoring individuals who are shaping the next frontier of science and technology.

 “Midy Aponte is an exceptional communications professional with years of experience in elevating brand and issue awareness for non-profit organizations,” says Jose Marquez, President and CEO of LISTA. “We are thrilled to have her agency be a part of the LISTA PR team. I look forward to working with Sánchez Ricardo along with TargetLatino” our marketing and social media agency as we develop this outreach strategy.

“LISTA’s work in bringing recognition to these experts, as well as advancing the next generation of Latino scientists and technologists is one to be commended,” says Midy Aponte, President and CEO of The Sánchez Ricardo Agency. “We look forward to our partnership in bringing attention to LISTAs impact and continued contribution in the field.”