Live365 & PlanetaTV.com Team To Deliver Online Radio To Hispanics.
January 9, 2005
Live365 and PlanetaTV.com announced that they will team up to develop and deliver up to 150 Spanish-speaking Internet radio stations and will make them available for free to listeners on PlanetaTV’s network of broadband portals.
The online radios will offer Latin music stations including tropical, salsa, rock en Español and mainstream stations such as pop, rock and hip-hop.
“Our audience has proven to be an avid consumer of music content from a wide variety of genres, from Regional Mexican to Hip-hop. We are very pleased to add the online radio stations offered by Live 365 to further enhance PlanetaTV.com with top quality free radio offering, thereby creating an even more robust platform for advertisers looking to reach the young US Hispanic audience. We will continue to listen to our audience and strive to provide the best, most compelling, interactive multimedia content online,” said Rafael Urbina, CEO of Planeta Networks.
“Live365 aims to provide choices for every audience and the Hispanic music market is no different,” said Rags Gupta, Chief Operating Officer for Live365. “The Internet makes it possible for people of different cultures and backgrounds to listen to the music they love regardless of geographic boundaries. PlanetaTV.com provides an established audience of young Hispanic Americans and we’re thrilled to be providing these listeners with programming that’s relevant to their everyday lives.”
PlanetaTV.com will also promote Live365’s create your own radio station product throughout its network of sites in the United States, Spain and Latin America.