Lizette Carbajal named VP of Community Relations & Communications for Telemundo 52 & NBC4

Lizette Carbajal has been promoted to Vice President of Community Relations and Communications for Telemundo 52 Los Angeles/KVEA and NBC4 Southern California/KNBC. Effective immediately, Carbajal will lead community engagement and communications strategies for both stations. She will continue to report to Todd Mokhtari, President and General Manager for Telemundo 52 and NBC4.

“Lizette is driven by her passion to serve our diverse and ever-changing communities. During her years leading KVEA’s community relations she established partnerships to help our audiences navigate the most pressing issues affecting our region,” said Mokhtari. “We are excited to see how she’ll further Telemundo 52 and NBC4’s community impact in her new expanded role.”

Carbajal joined KVEA in 2015 as Vice President of Community Relations and throughout her tenure has worked to strengthen and solidify KVEA’s community partnerships, and cultivate new ones, while amplifying awareness for the station’s community campaigns with local audiences. Over the years and in partnership with local groups, she’s also created unique opportunities that leverage the power of the local stations to benefit communities.

Prior to joining KVEA, Carbajal was Manager of Community Education & Outreach at SoCalGas, the nation’s largest natural gas distribution utility. At SoCalGas, she successfully led outreach strategies to help inform and prepare customers for large-scale capital investment initiatives including the company’s Advanced Meter and Pipeline Safety Enhancement Plan. Before this, she worked at Conexión Public Relations managing U.S. Hispanic market focused public relations campaigns for automotive, fashion, finance and public service clients.