Local Contests…Winners Every Time!
May 16, 2005
Paragon Media Strategies recently surveyed 404 radio listeners (42% male / 58% female) to determine listeners’ opinions about national radio contests.
“The appeal of contests to radio’s audience continues a slow decline, but for a small minority of listeners, contests will affect the stations they listen to and how much they listen to them. Also, listeners and contest players still prefer contests with more but smaller prizes versus contests with fewer but bigger prizes”, stated Mike Henry / CEO Paragon Media Strategies.
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