Looking for 2025 Power Players: HMC Strategic Excellence Awards Powered by Collage are OPEN

January 17, 2025

WE ARE LOOKING FOR CAMPAIGNS THAT MOVE THE NEEDLE

The 2025 Hispanic Marketing Council Strategic Excellence Awards Powered by Collage Group have opened their call for entries to recognize agencies driving innovation, cultural relevance, and impact… in other words, campaigns that connect with today’s dynamic consumers.

Led by co-presidents Ricardo Aspiazu, SVP Creative and Brand Design at Verizon, and Esperanza Teasdale, Former Vice President & General Manager, Hispanic Business Unit for PepsiCo Beverages North America, the Strategic Excellence Awards jury features a who’s who of leaders from DoorDash, General Motors, Molson Coors, Paramount, Under Armour and many more!

The HMC Strategic Excellence Awards are also the only awards series of its kind that features a measurement component – all campaigns will be put through a measurement system that predicts the impact of cultural resonance on purchase intent and favorability with the Fluen.ci Award being given to the top-rated campaign.

What We’re Looking For:

Campaigns that authentically engage today’s diverse mainstream audience and set new standards in marketing excellence.
Campaigns featuring groundbreaking strategies and steeped in data-driven insights.
Culture-forward campaigns that redefine industry success across nine categories.

Why Enter:

Gain industry recognition among top marketing leaders.
Showcase your commitment to authentic, culturally resonant marketing.
Join a network of innovators transforming the marketing landscape.
Best of Show/Fluen.ci campaigns featured at the 2025 HMC Annual Conference on April 8, with Silver and Gold finalists showcased year-round during HMC webinars and other speaker engagement opportunities.

Key Dates:

Submission Deadline: February 20, 2025
Shortlist Announced: March 27, 2025
Winners Announced: April 8, 2025

Ready to make your mark?

[Submit Your Entry]

Let’s celebrate the future of marketing—diverse, innovative, and impactful.

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