Lopez Negrete ‘Best of Show’ @ Houston’s 45th Annual ADDY Awards.

Lopez Negrete Communications received Best of Show, Broadcast for its 2006 Visa USA campaign at this year’s Houston Advertising Federation (HAF) 45th Annual ADDY Awards. In addition, the agency won 15 Gold ADDYs, 12 Silver ADDYs and 25 Citations of Excellence. Overall, Lopez Negrete received 53 awards throughout the evening.

The Best of Show Broadcast Award is the fourth straight for Lopez Negrete. This year, Visa USA’s “Anthem TV” brought home the top television honor. In 2006, the agency developed a new Visa Brand campaign that captured the essence of Visa’s empowerment positioning while enhancing Hispanics’ perception of Visa’s security attributes. The outcome – while life may take patience, sacrifice and passion, the award winning TV spot and other campaign elements, show life also takes Visa.

“It is electrifying to be recognized for the work we do year in and year out,” said V.P./Creative Director, Javier Gonzalez-Herba. “But four years and four ‘Best of Show’ is quite a remarkable feat. A first for Houston and a Hispanic agency. It only confirms our creative team consists of the best the industry has to offer.”

The 53 awards were divided among many of the agency’s accounts, including: Wal-Mart (26), Visa (16), Reliant Energy (7), Azteca Milling (1), Lopez Negrete (1) and the Arkansas Department of Health (2). Wal-Mart, Visa USA, Reliant Energy, Arkansas Department of Health and Lopez Negrete all took home

“These wins are not only extraordinary for our creative team but for the entire Lopez Negrete family,” said Alex López Negrete, CEO and president. “We work, as a team, to bring the best we have to the table, whether that’s creative, research, media, promotions or interactive. These awards reiterate the unrivaled team effort we put forth each day for each individual client.”