Lopez Negrete Communications has appointed executive creative director Fernando Osuna, a highly awarded advertising veteran, as its new chief creative officer. Agency co-founder Alex López Negrete has held this post since the agency’s inception. Alex will remain president and CEO, focusing his energy on the continued evolution and growth of the agency and its affiliate companies.
“Our agency, and the industry as a whole, finds itself in a very key moment of its evolution. And as we near our third decade in business, the time is right to pass on the role of chief creative officer to one of our supremely talented creative leads, to someone who completely embraces the new and very complex media and channel environment in which our creative product lives,” says López Negrete. “Cathy López Negrete and I have the utmost confidence in Fernando’s creative prowess and leadership skills to take our creative to the next level, to execute award-winning work, and to help our agency boldly go into the new marketplace where our hyper-connected Hispanic consumer is front and center both culturally and economically.”
Osuna joined Lopez Negrete as a creative director in 2010 from his native Mexico City, where he began his career spanning multiple agencies, including DDB Mexico, Lowe + Partners Worldwide, and TBWA. His work has garnered hundreds of awards in the U.S. and internationally, such as FIAP, El Ojo, New York Festivals, and Cannes. At Lopez Negrete he has been executive creative director, spearheading the agency’s long-time iconic client Walmart.
“It’s an honor to be the new chief creative officer of this wonderful agency that has become home so quickly. Alex and Cathy built this agency from the ground up, and that legacy bears their creative footprint and undying passion for the craft and the industry. The agency has the right people, clients, attitude, tools and resources to make my new position a lifetime opportunity,” said Osuna. “This is a terrific moment to be in this position. Never before has the Hispanic consumer been so critically important to our clients – and as such, they are giving us the freedom and the responsibility to find new and creative ways to urge this consumer to action. It’s a challenge I willingly accept.”