Lopez Negrete Communications assigned Hispanic AOR responsibilities for Verizon Wireless.

Houston based Lopez Negrete Communications has been all strategic planning, creative and digital responsibility for Hispanic efforts by Verizon Wireless.

“We are in an industry that’s changes rapidly and it is important that we stay competitive in every aspect of our business including our advertising,” stated noted Elva G. Lima – Executive Director, Community Relations and Multicultural Communications, Verizon Wireless, “Verizon Communications has been working with López Negrete Communications for more than two years and we are expanding their scope of work in order to help drive agency efficiencies across all our lines of business.”

Buying responsibilities will continue at Zenith Media. Global Hue handled the assignment previously.

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