Lopez Negrete Communications named Hyundai Motor America’s Hispanic Marketing Agency of Record

Lopez Negrete Communications has been chosen by Hyundai Motor America as its U.S. Hispanic marketing agency. The award-winning agency will deliver strategic marketing campaigns targeting the technologically savvy U.S. Hispanic consumer.

“At Hyundai, our vision is progress for humanity, and that includes relating to multicultural communities in culture and in language,” said Angela Zepeda, CMO, Hyundai Motor America. “We selected Lopez Negrete for its expertise in reaching today’s multifaceted Hispanic segments in ways that truly connect with the vibrant and diverse cultures. We are excited to communicate with Latino audiences nationwide with a more strategic approach that makes us even more relatable.”

“This is another important milestone in the history of our agency. To be selected as Hyundai Motor America’s Hispanic Agency of Record at this time in their evolution as a brand and premier global automaker is a terrific honor. It will also be a joy to work with CMO Angela Zepeda and her truly diverse team, who are unquestionably committed to the segment, very much value and understand the power of multicultural insights, and have a real grasp of the opportunity that exists within our market. There are very high standards and expectations, both creatively and strategically, and we’re very excited that with the team we have in place, we are poised to overdeliver,” stated Alex López Negrete, president and CEO of Lopez Negrete Communications.

Lopez Negrete Communications’ automotive assignment includes generating strategic branding and vehicle campaigns across all communication channels. Hyundai will take advantage of the agency’s full-service offering, including the Strategic Business Unit, inclusive of research and consumer insights, planning and strategy, analytics; digital; social media; experiential and media.

The 37-year-old agency plans to launch its inaugural campaign this quarter with anthemic Hyundai brand work and follow with specific vehicle campaigns and tentpole events that appeal to the various diverse Latin segments across the nation, such as the upcoming World Cup games.