Lopez Negrete Communications ‘Raices Unidas ‘ to handle Hispanic duties on Arizona Lottery.

E.B. Lane announced it has been selected as Agency of Record for the Arizona Lottery. The Phoenix-based full service agency was selected after submitting a written response to the state agency’s Request for Proposal and conducting a formal presentation. E.B. Lane bested three other agency finalists for the contract, which is estimated at $80 million over the next five years. The contract will begin July 1, 2010, the start of the State’s fiscal year.

“We have a strong team dedicated to this account that consists of those who have prior Lottery experience, and those who bring new talent to enhance our capabilities. Combined, we will help the Lottery utilize all technologies and emerging media to expand market share and increase revenue.”

E.B. Lane returns as the Arizona Lottery’s marketing partner with a decade of experience when the firm won the contract for two consecutive terms, from 1995-2005. The agency has remained abreast of the industry over the past five years, and was well prepared to compete for the contract in 2010.

As one of the largest and longest-tenured agencies in the Southwest, E.B. Lane has realized nearly a half-century of operational success. The agency is prepared to focus best practices on building Lottery sales to generate much-needed revenue for the state of Arizona. In order to serve the multicultural market, E.B. Lane will utilize its in-house expert, Raices Unidas, and sub-contract with Lopez Negrete Communications. Lopez Negrete Communications, currently with offices in Houston and Los Angeles, will open an office at E.B. Lane in Phoenix.