Lopez Negrete Communications wins at 21st Annual Crystal awards.

Lopez Negrete Communications is home to three new American Marketing Association Crystal Awards following this year’s annual awards presentation at the legendary Rice Hotel. The agency walked away with Best Integrated Marketing Campaign, Best Magazine Campaign (black and white and color), and Best TV Campaign.

The honors received by Lopez Negrete Communications were awarded on behalf of clients Visa and Azteca Milling. Visa brought home two of the most prestigious Crystal Awards: Best IntegratedMarketing Campaign for “La Vida Toma Visa” and Best TV Campaign for “Speed of Light – Visa Check Card.” Azteca Milling’s “Flat World” Campaign was awarded Best Magazine Campaign (black and white and color).

“These awards represent the love we have for our craft and demonstrate when people work well together the best strategies and creative ideas for our clients are harvested,” said Alex Lopez Negrete, CEO and president. “The most rewarding aspect, at the end of the day, of course, is that the ideas which become campaigns procured exceptional results for the client. That is an award within itself.”

The Crystal Awards are based on each entry’s strategy, research based on consumer insight, their ability to adhere to that strategy in all creative and executional aspects of the work, and return on investment.