Lopez Negrete creates Hispanic Marketing Scholarship Fund.

Lopez Negrete Communications announced the establishment of an annual scholarship to benefit students interested specifically in Hispanic marketing or advertising. The Lopez Negrete Hispanic Marketing Education Fund could only be made possible with the help of the Advertising Education Foundation of Houston (AEFH), the charitable foundation of the American Advertising Federation – Houston (AAF-Houston).

“Cathy and I established the Lopez Negrete Hispanic Marketing Education Fund to fuel and protect the future of our industry,” said Alex López Negrete, president and CEO of Lopez Negrete Communications. “The greatest legacy we can leave behind is that of providing opportunity for the enrichment and training of the industry’s innovative minds of tomorrow. We believe we have a responsibility to contribute to the leaders of tomorrow.”

The Lopez Negrete Hispanic Marketing Education Fund will award annual scholarships to select recipients with strong potential for success in advertising, marketing, communications, radio/television, media studies, marketing research or other related fields. The scholarships are currently available at four universities: University of Houston, St. Thomas University, Emerson College and Florida State University.

“We are honored to partner with Lopez Negrete Communications in this timely and important endeavor,” said Bill Courtney, chairman of AEFH. “We have invited faculty and administrators of the participating universities to take part in identifying potential students who could qualify for the first Lopez Negrete Hispanic Marketing Education Fund scholarship to be awarded in the spring of 2008.”

The AEFH Board of Directors will be responsible for awarding the Lopez Negrete Hispanic Marketing Education Fund scholarships to the most qualified students within the guidelines established by Alex and Cathy López Negrete. Candidates for scholarships must be of junior, senior or graduate standing, be focused in and with a specific interest in Hispanic marketing and advertising, and possessing a 3.25 GPA in his/her major with a 2.75 overall GPA.

“Our vision is to empower future advertising executives with the means to further their education and cultivate their passion for this industry. Allowing students the opportunity to grow in our environment is the best investment we can make. Ultimately they will be the ones who shape the future of our industry,” added Jay Janecek, chairman of AAF-Houston.