López Negrete Takes Home Major Honors.

Alex López Negrete, CEO and Chief Creative Officer of López Negrete was selected by HISPANIC Magazine as the winner of its 2002 Hispanic Achievement Award in the Communications category. This award, sponsored by the magazine, recognized López Negrete as one of the country’s most influential Hispanic marketing consultants and partners as well as the fact that the López Negrete team has won hundreds of local, regional, national and international creative awards.

“Each year HISPANIC Magazine bestows the Hispanic Achievement Awards to Hispanic Americans who have made lasting, significant contributions that have positively impacted the Hispanic community either through their profession, heartfelt volunteerism—or both,” said Carlos Verdecia, Editor of HISPANIC Magazine.

In recognition of López Negrete’s 2001 “Es Posible Crecer” campaign for Bank of America, the Newspaper Association of America (NAA) honored López Negrete with its inaugural Rainbow Award at its GOLD Advertising Symposium held in Houston recently. The NAA, a nonprofit organization whose members account for nearly 90 percent of daily newspapers, developed the award to honor the best multicultural newspaper advertising. The Bank of America ad chosen for this honor features a gentlemen emerging from a crowd of soccer fans to cheer on his team with the exclamation of “¡Gooooooo!” which is an expression that has great resonance with the 35.3 million Hispanics living in the U.S.

Continuing its winning streak, the agency won four bronze Telly Awards in recognition of recent campaigns for retail giant Wal-Mart Stores, the world’ s largest protein manufacturer Tyson Foods and Houston-based Fiesta Mart, Inc. López Negrete accepted one Telly for the “La Familia Ruiz” spot created for Wal-Mart Stores, one for Tyson Foods’ “Las Batallas de la Vida” and two awards on behalf of Fiesta Mart Inc. for the “El Metiche” and “Sin Palabras” spots. Founded in 1980, these awards showcase and give recognition to outstanding non-network and cable commercials.

“These recognitions attest to the fact that Hispanic work is creating lasting impressions among Hispanic consumers as well as among our industry peers, and clearly, we are proud to be recognized among such a highly regarded group of talent,” said López Negrete. “However, the ultimate measure for our agency will continue to be the results we bring to our clients.”