Los Angeles KJLA-57 launches ‘Encuentra el Tesorito’ Contest.

KJLA-57 in Los Angeles has launched an aggressive on-air promotion and marketing campaign for LATV’s biggest contest ever, Encuentra el tesorito, Look for the treasure. More than 1,000 radio spots will air over four weeks, in key radio stations, such as KLVE, KSCA, KRCD, KDLD, KSSE, and KLYY. The winner of the contest will be announced on September 19.

Viewers can participate in the contest by tuning into KJLA-57 every day to look out for “keyword” announcements, and then text the keyword to 97243. The Encuentra el tesorito contest marks the biggest cash prize award in the history of LATV-owned and operated station KJLA and is expected to achieve a record number of participants. The contest is part of a larger promotional campaign in support of LATV’s expansion of programming in the Los Angeles area.
   
“KJLA’s Nielsen local measurements have demonstrated a huge growth for KJLA in key demos. There is no doubt our viewers are embracing the station’s new and fresh approach to programming,” commented Rafael Gutierrez, General Sales Manager, KJLA. “We have increased our roster of clients and we have renewed existing ones who continue to express great satisfaction with KJLA’s performance and efficiency,” added Gutierrez.