Los Angeles Times & Valassis enhance joint advertising insert distribution network.

The Los Angeles Times Media Group (LATMG) and Valassis have strengthened their innovative joint preprint insert distribution program, which currently reaches approximately 5 million households throughout the Los Angeles DMA via shared mail, and carrier delivery to Los Angeles Times and Los Angeles Newspaper Group (LANG) subscribers. For the first time, the program will expand to include a Spanish-language publication, offering targeted reach of select Southern California Latino households. Also, the in-home delivery date will strategically shift from Thursday/Friday to Friday/Saturday to better respond to consumer interests and advertiser needs.

Beginning February 1, 2008, LATMG’s Hoy Fin de Semana (FDS) will be integrated into the late-week preprint program.

“Joining the engaging content and targeted audience reach of Hoy Fin de Semana with the breadth of the successful Valassis/Los Angeles Times/LANG network will be a great thing for consumers and advertisers,” said The Times’ publisher David D. Hiller

“Our commitment to the strengthening of this innovative, joint preprint insert distribution program is a logical step in the penetration of this critical arena in the marketing landscape,” said William Blackmer, Valassis Senior Vice President, Strategic Sourcing. “We are very pleased to continue building our relationships with the Los Angeles Times and MediaNews Group in this important growth market.”