Loyalty Marketing: Key Takeaways from the Latest ANA Report

By Joanna Fragopoulos

ANA’s new report, Loyalty Marketing: The Good, the Bad, and the Ugly, details the “good, bad, and ugly” (literally, pun intended) regarding customer programs. Customer loyalty programs are, intrinsically, meant to increase engagement through personalized offers by rewarding, you guessed it, loyalty through harnessing first-party data.

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Courtesy of The Association of National Advertisers