Lozano to ImpreMedia’s Corporate Director of Magazines.

John Paton, Chairman and CEO of ImpreMedia, named Francisco Lozano Corporate Director of Magazines. ImpreMedia recently entered the magazine field with the purchase late last year of Vista Magazine (circulation of one million copies per issue) and the rollout of La Vibra, the entertainment weekly, in six top Hispanic markets (circulation of 530,000 copies weekly).

Reporting directly to Mr. Paton, Mr. Lozano will be responsible for coordinating ImpreMedia’s growing efforts into the magazine field including the rollout of new products and acquisitions.

“We believe the Hispanic magazine field presents tremendous opportunities for growth,” said John Paton, Chairman and CEO. “Francisco has a great track record at ImpreMedia for driving sales in specialty products and is clearly well suited to implement our plans for the magazine business.”

“Magazines are such an attractive medium for our Hispanic audiences with varying interests,” states Mr. Lozano. “With the color and glossy images, magazines offer another touch point for advertisers to present their brands to Latino readers.”

“”Francisco did an outstanding job as Sales Development Director. His industry knowledge, contacts, and creativity have resulted in a number of successful programs for ImpreMedia,” says Erich Linker, Senior Vice-President National Sales for ImpreMedia. “I look forward to working with him in his new position and find new opportunities and solutions for advertisers to integrate ImpreMedia assets.”