Conill announced that Ross Ludwig will join the agency as its Executive Creative Director effective September 1. Mr. Ludwig (42) was previously part of a high-profile creative team that produced ideas for such agencies as Crispin, Porter + Bogusky, Goodby Silverstein and Partners, Wieden+Kennedy, BBDO, Mother and Chiat/Day, among others.
“The changing U.S. marketplace requires a broader perspective, particularly given the shift towards higher acculturation and affluence levels among Hispanic consumers,” said Conill CEO Cynthia McFarlane. “Ross’ international and general market experience fits perfectly into our evolving business and our work for clients. He will make a fabulous creative leader for the agency that I expect will propel our work forward and accelerate new and organic business growth.”
This is also a homecoming of sorts, as Mr. Ludwig spent seven years at Conill parent organization Saatchi & Saatchi, working alongside David Droga in the network’s offices in London and Singapore. His impressive body of work has earned multiple industry awards, including five Cannes Lions, for a wide-array of clients, including Verizon, AT&T, Toyota, Lexus, Sony Electronics, Cadbury Schweppes, United Airlines, Miller Brewing, Adidas, Coca-Cola, McDonalds, Nike, Apple, Starbucks and Hewlett-Packard, among others.
Commenting on his new role, Mr. Ludwig said, “It’s not enough to be one of the best multicultural agencies in the country. Conill can already lay claim to that. The goal is to become one of the best creative shops in the country, period. With an amazing team already in place and clients who value big ideas, I’m certain we can achieve that.”