Luminar strengthens Senior Management Team

Entravision Communications Corporation announced that its Luminar division, the “big data” analytics and modeling provider has added two new senior management positions which will further strengthen the company’s data analytics capabilities and programmatic ad buying sectors.
 
Esteban Ribero has been appointed to Vice President of Luminar Analytics. With a strong background in developing consumer profiles, creative briefs, and brand architectures, he will assist Luminar in uncovering in-depth Hispanic consumer insights and translate them into powerful creative strategies. Ribero was most recently Vice President and Strategy Director at Leo Burnett/Lapiz and previously served as Latin America Brand Science Director at OmnicomMedia Group.
 
Rafael Hernández has been appointed to Vice President of Client Solutions, Luminar Audience Platform to lead the division in targeted ad buying based on his extensive strategic consumer behavior digital knowledge. Hernández will lead the development of programmatic strategies to achieve business and revenue goals for clients. Hernández was previously Vice President and Head of Multicultural Initiatives at Diligant and has held sales management positions at Audiensescience, Fox International Channels and Batanga.
 
“We are thrilled to welcome such talented leaders and experts to Luminar,” said Franklin Rios, President of Luminar. “Since our launch a year a half ago we have been empowering brands with the knowledge to transform the way they target the U.S. Latino consumer and in turn drive their bottom line performance.  The addition of Esteban and Rafael will further strengthen our ability to provide our clients with unique analytical insights into the diverse Latino marketplace and position us to drive further growth and innovation in our business.”