Luxury Brands: How to maneuver through this moment of Austerity.
April 11, 2009
Luxury brands should work harder to address permanence-related drivers and begin to make customers feel more comfortable with indulgences, big or small, because neither the brands nor their customers are a shallow as many previously thought.
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http://www.brandchannel.com/images/papers/477_Luxury_Brands.pdf>
