Lyke named VP of Network Sales at Entravision Solutions.

Entravision Communications Corporation announced the appointment of Jim Lyke to the position of Vice President of Network Sales of Entravision Solutions. Entravision Solutions is a national sales and marketing organization specializing in Spanish-language media platforms, including radio, online and mobile, and is a wholly-owned subsidiary of Entravision. In his new role, Lyke will be responsible for managing network clients in in the Midwest and Western U.S. including cities such as Chicago, Dallas and Los Angeles.

Prior to joining Entravision, Lyke most recently worked at Cumulus Media as the Director of Sales, where he was in charge of managing Midwest sales for their English and Spanish-language radio network. He has an extensive and proven sales background in the Spanish-language media industry, having held positions with several companies including Univision Radio, Radio Unica and Telemundo. Lyke is a graduate of Michigan State University where he studied social relations and Spanish.

“Jim is a seasoned network seller focused on the customer and growing new business. His addition to the Entravision team is an important part in our strategic commitment to accelerated growth,” said Mario M. Carrera, Chief Revenue Officer at Entravision. “He is a highly motivated individual and brings a unique set of skills and relationships to the company which will further strengthen our solid sales team. I would like to congratulate Jim on his appointment to head our network sales in the Midwest and Western regions of the U.S.”

Lyke will be based in the Entravision Solutions Chicago office and will report directly to José Villafañe, Senior Vice President of Network Sales for Entravision Solutions.