M&M’S unveils new Chocolate Bar.

Mars Chocolate North America announced that a new M&M’S Brand Chocolate Bar is in stores, proving to the world that chocolate bars are even ‘Better with M.’ The M&M’S Brand Chocolate Bar will combine a creamy, smooth milk chocolate bar with the colorful fun and irresistible taste of M&M’S Chocolate Candies.

“Our goal is to show how nearly every treat or occasion is ‘Better With M’,” said Roy Benin, Chief Consumer Officer, Mars Chocolate North America. “It’s only natural that we infuse the brand’s colorful personality and irresistible milk chocolate center into a classic confection like the chocolate bar.”

In January 2013, M&M’S Brand launched one of the largest marketing efforts in the brand’s history, “Better With M,” to reinforce that “M” has always been the symbol of irresistible chocolate, and makes any occasion better including birthdays, sporting events, movies, back-to-school and baking, just to name a few.

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