Maggie Rodriguez – VP National Sales @ MásMúsica TeVe Network.
August 22, 2003
MásMúsica TeVe Network announced the appointment of Maggie Rodriguez to the position of Vice President of National Sales.
“Maggie’s outstanding background in sales and management will help us take MásMúsica TeVe to new heights by increasing our national advertisers’ base,” said Eduardo Caballero, CEO.
In her role of overseeing the newly expanded sales department, Rodriguez will direct MásMúsica TeVe Network national sales operations from the company’s Coral Gables offices, will develop strategic partnerships, and provide advertisers the necessary tools to meet the demands of the fast-growing Hispanic market.
For the past five years, Rodriguez was responsible of Corporate Assignments at Spanish Broadcasting System, where she was sales manager for lamusica.com, launched KPTI in San Francisco, and was instrumental in ensuring a $20 million trade agreement with AOL. Prior to that, she held the position of Miami Market Manager for several SBS stations.
