Major League Baseball En Español Launches.
March 9, 2002
Major League Baseball Properties (MLBP) debuted the first issue of this year’s Major League Baseball En Español, a bilingual (Spanish and English) magazine geared directly to the Latino community, on Sunday, April 7 in conjunction with the opening week of the 2002 Major League Baseball season.
The first issue of this year’s Major League Baseball En Español features 24 pages of original editorial content and exclusive baseball photos, as well as participation from top national advertisers and MLBP sponsors Budweiser, Clarinex, Century 21, MasterCard, Nextel, Pepsi and RadioShack and MLBP licensee New Era.
As one of MLBP’s most prominent initiatives in connecting to the Latino market, this publication is expected to reach more than one million households in the seven largest Latino markets in the United States. The four-color publication is scheduled to be inserted into daily newspapers La Opinion (Los Angeles), Daily News (New York), El Nuevo Herald (Miami), La Raza (Chicago), La Subasta (Houston), La Subasta (Dallas), and La Oferta Review, El Visiado, Estadio (San Francisco/San Jose). Major League Baseball En Español is published three times a year, with the second and third issues published in July and October, in conjunction with the All-Star Game and World Series, respectively.
“People of Latino heritage account for a significant percentage of Major League Baseball players and fans,” said Tim Brosnan, Executive Vice President, Business for Major League Baseball. “Major League Baseball intends to reach this critical segment of our fan base and allow them to get as close to baseball as they want to.”
The editorial content for this year’s inaugural issue of Major League Baseball En Español includes:
— Season Preview: Stars and stories to watch in 2002.
— Luis Gonzalez Cover Story: Focuses on the slugger’s Cuban heritage as well as his game winning hit in Game Seven of the World Series.
— Language Barrier: Examines how Latinos and all players of all ethnic backgrounds communicate through “the language of baseball.”
— The Rookie: Story about this feel-good Disney film about the life of Jim Morris, the former Devil Rays’ 35-year-old rookie. A side story features Dominican Diomedes Olivo, believed to be the oldest Latino rookie ever.
