Make sure your day does not Suck.

Perhaps a bit strong to use the S word, but it seems to be in everyone’s vocabulary these days. Just ask anyone in most areas of our business. If you are on the media sales side and you work the local or network beat, business sucks. If you are on the spot side, business really sucks. If you are on the agency side of the business, you are having to do much more with less headcount; of course late hours were already part of your life, now they are the norm, and of course that sucks. If you are on the client side of the business and you work at or on an automotive acct, well, that’s almost as bad as being in spot sales, and we all know that really sucks.

By Jose Cancela / Hispanic USA

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