Makers of OREO, RITZ, TRIDENT & SOUR PATCH KIDS Score Big with Soccer

Mondelez International, the makers of OREO, RITZ, TRIDENT and SOUR PATCH KIDS, is making a major play with soccer to excite and engage consumers through a series of wide-ranging deals with several of the sport’s top teams, organizations and players.

The snack company announced a series of multi-year sponsorships that will establish its leading brands’ place in this rapidly expanding sport and provide the basis for a fully integrated marketing campaign launching in 2014 to help kick up the growing passion for soccer in North America heading into the most anticipated stretch in the sport’s history.  The company’s multi-brand program to date, and include:

• 3-year sponsorship as the Official Snacks of U.S. Soccer (Men’s and Women’s National Teams) as the Federation celebrates its 100th year
• 3-year sponsorship as the Official Snacks of Club Deportivo Guadalajara, a popular Mexican team commonly known as Chivas, for games played and sponsorship within the U.S.
• Individual marketing deals with three of the brightest stars in U.S. soccer today: Clint Dempsey (Seattle Sounders FC), Alex Morgan (Portland Thorns FC) and Omar Gonzalez (LA Galaxy)